Wednesday, October 30, 2013

Dinnr is raising a second round on Seedrs!

Be part of Dinnr’s successful future 

  • Dinnr is raising £75,000 on crowd-funding platform Seedrs
  • You can invest as little as £10 and as much as £51,000
  • Dinnr is SEIS eligible - which allows you to use 50% of the invested sum as tax benefit

Hello there, friends of Dinnr! 
We are raising another small round on Seedrs, a website which allows anyone to make investments into startups with sums starting at £10.

I would like to invite you to become part of Dinnr's journey and help us make our company a phenomenal success.

You can find a lot of background info on our trajectory so far and what we plan to do with this investment round on our Seedrs profile.

With the last investment, we massively improved our product offering, the result of which you can see on our shiny new website.

What is Seedrs?

Seedrs is an FSA-authorised crowd-funding platform (you can find their full scope of permissions on the FSA register.)

Crowd-funding means that anyone can invest in startups. In Seedrs' case, this starts with amounts as low as £10. Seedrs takes care of all the paperwork and acts as your nominee towards the invested startup.

As opposed to some other crowd-funding platforms, an investment through Seedrs gives you equity in Dinnr - you will become a shareholder and thus participate in our success.

How does this work?

  1. You sign up as an investor on Seedrs. This is a 3-5 minute process. Seedrs needs to take you through a few questions for legal reasons and verify that you understand the inherent risk that investing in startups represents. There is no commitment from you at this point.
  2. You review the Dinnr profile on Seedrs and learn about what we've accomplished so far and what we plan to use the raised money for. Most likely, you will have further questions. In that case, please ask them in the Seedrs Dinnr profile Q&A section or contact us at or call the Dinnr phone 020 7193 4528.
  3. If you decide to invest, you transfer a sum of your liking to Seedrs.  
  4. Only if the full investment target of £60,000 is reached, Seedrs releases the funds to Dinnr (after 2-3 weeks of paperwork). If the target is not reached, you receive your money back.
  5. Seedrs holds the shares as a nominee and takes care of all the paperwork surrounding the investment.
  6. You can be an active investor and take interest in what we do or just lean back and let your investment grow.

How does SEIS work?

SEIS is a pretty incredible tax incentive scheme for UK tax payers to foster investment in early-stage startups. You can read more about it on the HMRC website.

Here are the key benefits if you invest £1,000 into an SEIS qualified startup such as Dinnr Ltd.

  • 50% of the investment (£500) can be deducted from your individual income tax return;
  • Capital gains realised during the year can be re-invested into eligible startups without paying Capital Gains Tax;
  • If you sell the SEIS shares at a profit, you won’t pay any Capital Gains Tax; and
  • If you sell the SEIS shares at a loss, you may be eligible for loss relief of up to an additional 22.5% (£225)

This actually means that the worst-case scenario is a loss of £275 if you invest £1,000*.
And the best-case scenario is a multiplication of your investment.

You can find more info about what Dinnr has achieved so far and where the journey is going on our Seedrs profile. Any further questions we can answer on
Thank you for considering an investment in Dinnr - I look forward to hearing from you.
And if you feel like it, invest in us - and become part of the journey!

Michal Bohanes
Dinnr Co-Founder and CEO

PS. One word of caution: Investing in startups is inherently risky and it is possible that the value of your investment will diminish. Seedrs explains these risks here.
* various conditions apply. Please read up about SEIS here

Monday, October 28, 2013

Dinnr does Ottolenghi!

Dinnr now offers a new set of recipes every week based on a theme. This week: Cook Ottolenghi style!

Yotam Ottolenghi has inspired us here at Dinnr for some time with his astonishing and distinctive use of Middle Eastern flavours, taking in Syrian, Turkish, Lebanese and many other cuisines and combining them with the flavours of his own native Israel and Italian heritage. 

He has changed the way we think about food and flavour combinations, as well as introducing us to the delights of sumac, marinated feta and harissa tahini! Fusion food is talked about a lot these days but he is the original master, using all his varied culinary influences and his own insight to create true fusion food where the end dish is something very different and very special. As he puts it much better than we could “Food is a basic, hedonistic pleasure, a sensual instinct we all share and revel in.” We couldn’t agree more.

A longstanding advocate of vegetarianism, Yotam Ottolenghi has always championed vegetables and non meat dishes as beautiful meals in their own right that don’t need meat to complete them. We’ve tried to capture a bit of that in our pearl barley risotto where we let tomato, lemon and caraway marinated feta do the talking. Honestly, that dish is a real winner despite its rather humble looks.

Disclaimer: we do not have any partnership with Yotam Ottolenghi and he has not had any involvement in producing our recipes. As massive fans we have simply tried to follow his unique approach and our six recipes for this week are a homage to his style of cooking. We have used ingredients and ideas from the Middle East and Israel and given them our own spin. We hope he would approve and we hope you like them!